From one small carnicería in Van Nuys to 55 full-service markets across California.

In 1985, the Gonzalez family opened Carnicería Vallarta, a small market in Van Nuys, CA. The family focused on selling traditional cuts of meats popular in their native Mexico. They worked together to build a reputation for overall excellence and high-quality, authentic products that continues today.

A living tribute to the hard work and dedication to customer service of our founding family.

Vallarta stores have grown to include a juice and aquas frescas bar, tortillería, a cevichería and more. You can see and feel the founding principles of the Gonzalez family in every Vallarta store: customer service, commitment, integrity, respect, humility, and teamwork.